Showing posts with label markets. Show all posts
Showing posts with label markets. Show all posts

Monday, January 30, 2012

Virginia Woolf Birthday Lecture, 28 January 2012

Virginia Woolf (photographed in 1902)
by George Charles Beresford
Source: Wikipedia
Last Saturday I travelled down to London for the annual Virginia Woolf birthday lecture organised by the Virginia Woolf Society of Great Britain. Fittingly, the event was held in the Keynes Library at 43 Gordon Square, complete with Vanessa Bell paintings looking down upon the audience from the rather grand walls. There was birthday cake and champagne, and a fascinating lecture by Michael Whitworth on the topic of ‘Virginia Woolf, Fame and Gloire’.

Whitworth traced the nuances of fame, reputation and ‘afterlives’ as debated and explored in Woolf’s fiction, essays and her correspondence with Logan Pearsall Smith. Ranging from Night and Day to Between the Acts -- and taking in Jacob’s Room, To The Lighthouse and Orlando along the way -- Whitworth teased out the multiple meanings of fame and longevity in Woolf’s work. What is the relationship between the celebrity of an author and the value of a text? Is fame to be measured in terms of money, revenue and sales? Or is it the product of genius and the result of a lasting work of art? And where is the book as physical object in all this? What is the relationship, if any, between the preservation of pages and bindings, and preservation of a writers’ reputation?

An extended version of Whitworth’s lecture will soon be published and available to buy from the VWSGB, and I look forward to getting my hands on a copy. As a life-writing researcher, I was intrigued by the questions raised and Whitworth’s exploration of the relationship between authors (or author figures in fiction) and texts, between authors and books. For Whitworth, Logan Pearsall Smith -- with whom Woolf debated the issue of fame, defending modern writers against accusations of debased chasing after money -- provided the model for Nick Greene in Orlando (revising a critical tradition that would have Edmund Gosse as the template for this character). As readers, we are invited to suspect Nick Greene and his championing of ‘gloire’; he is vulgar, grotesque and his views seem detached from the realities of the writing and book trade, from the vitality of writing as it is practised now, with his head stuck firmly in the past. But the reference to Nick Greene set my mind to thinking about a different aspect of fame, reputation and ‘afterlives’…

Virginia Woolf, Roger Fry: A Biography (1940)
Source: www.mantex.co.uk
Nick Greene writes a satire of his patron Orlando; as such, the ‘gloire’ of his poem depends on the cannibalised reputation of another. Orlando as a novel is a mock-biography of Vita Sackville-West and much of its humour and playfulness depends on the reputation (and infamy) of its subject. While Woolf was writing Between the Acts and exploring the lastingness -- or rather, the “scraps, orts, and fragments” [1] -- of a work of art, she was also writing her life of Roger Fry, a book that would cause much difficulty in the writing, not least because of the responsibility she felt to friends and family to ‘capture’ Roger, yet also to preserve and protect his reputation. When dealing with his affair with her sister, Vanessa Bell, Woolf exclaimed: “What am I to say about you? […] Do give me some views; how to deal with love so that we’re not all blushing” [2].

In the case of Roger Fry, the fame and reputation of the biographer was intimately tied to, and responsible for, the fame and reputation of the biographical subject. It is striking, therefore, that Roger Fry is the most forgotten, most neglected of Woolf’s major works; it enjoys the least fame and the most doubted, the most questioned reputation. (It is, however, a fascinating biography offering a sensitive and experimental account of Fry’s life -- but this is an argument for another day.)

Literary biography is a pertinent genre for an exploration of fame and longevity: of text, of subject, of biographer. And thus, when the published version of Whitworth’s lecture arrives through my letterbox, I’ll be keen to see how its arguments relate to Woolf’s career-long interest in the writing of lives.

[1] Virginia Woolf, Between the Acts, ed. by Frank Kermode (Oxford: Oxford University Press, 2008), p. 169.

[2] Virginia Woolf to Vanessa Bell, 8 October 1938. Leave The Letters Till We’re Dead. The Letters of Virginia Woolf, Volume Six: 1936-1941, ed. by Nigel Nicolson and Joanne Trautmann (London: The Hogarth Press, 1980, p. 285.

Wednesday, December 21, 2011

Celebrity Memoir II: Dear Fatty

Last week I blogged about the Christmas trade in celebrity memoir, and by coincidence or serendipity, last Friday’s Guardian Books podcast contained a segment on the genre. In it, Claire Armitstead interviews John Harris, a Guardian writer whose recent article in the G2 pitted ‘sleb tome against ‘sleb tome, seeking (with tongue in cheek) the ultimate celebrity memoir. Harris is asked (in a somewhat leading fashion) whether the quality of these works is responsible for their falling sales; he replies in a familiar strain: “I would like to think, having now read close to twenty of these things, that […] the penny is starting to drop with the reading public and they’re realising, by and large, what an awful, awful thing these are and therefore stepping away.’

So much for the sympathetic stance of the Guardian described in my last post. But are they really ‘awful, awful’ things? And will reading them really drive you mad (as Harris claims earlier in the podcast)? I have already suggested that the press coverage ‘enjoyed’ by celebrity memoir, with its refusal to recognise the legitimacy of the form, is steeped in literary snobbishness. But might this stance be justified? To answer these questions, I’ve had to delve beneath the (celebrity memoir) covers…

This last week I’ve been casting an eye over Dawn French’s bestselling 2008 memoir, Dear Fatty. In terms of viewing celebrity memoir as a Christmas trade -- as a cynical, money-making collusion between ‘star’ and publisher -- this title seems to fit the bill and adhere to stereotypes. In April 2007, The Sunday Times reported that a bidding war had broken out, with publishers fighting over French’s then unwritten memoir. A week later, it reported that £2 million had been paid, with Century (part of Random House) winning the battle. Dear Fatty was also a popular success, selling more than 344, 857 copies by 6 December 2008 -- something sure to raise the hackles and suspicions of the literary establishment.

I freely confess to being surprised by Dear Fatty. First of all, it demonstrates a sophisticated awareness of genre, its limits and traditions. French resists the linear, Bildungsroman plot of much autobiography, and rejects this as a label for her work: “I have decided to think of this book as a memoir rather than an autobiography” (ix). Now, “memoir” is the term most commonly applied to celebrity works -- and it is also the description I have used, for the sake of clarity. However, one suspects that memoir is often applied in a derogatory sense, suggesting an inability to reach and attain the dizzy heights of autobiographical aesthetic unity and coherence. But French embraces the fragmentary, the disruptions to chronology, the biases associated with memoir. Rather than tell her story in a logical, ordered fashion, she will focus instead “on those memories that are especially important or vivid to me. The parts of my life I can still remember the taste and feel and smell of” (ix) [1].

These stand-out moments, encounters and events are narrated, not in flowing retrospective prose, but in a series of letters to various significant others: mother, dead father, brother, niece, daughter, old boyfriends, Jennifer Saunders, Lenny Henry, etc. Each letter assumes a different audience, and thus necessitates a different performance -- a different epistolary self (to borrow a phrase from life-writing theory). Letters to the absent father, who committed suicide when French was just nineteen, strike a plaintive, melancholic note without recourse to cloying sentiment or indulgent prose. Letters to ‘Fatty’ (French’s nickname for Saunders and a playful sleight of hand undermining reader’s expectations, the common assumption that ‘Fatty’ is French herself), by contrast, adopt an intimate and confessional tone, something akin to a (jocular) therapist’s couch. Interrupting this succession of relational selves, where each addressee shapes the autobiographical subject, is the occasional comic letter, including several to Madonna (who never agreed to appear io a French and Saunders show), fan-mail to David Cassidy and the Monkees, and an application form “to become a lifelong friend and loyal admirer of Liza Tarbuck” (205). As a reader, I felt these moments jarred; they seemed contrived, a forced attempt to reintroduce French’s public, comic persona. But again, they demonstrate a controlled playing with genre: the blurring of fact and fiction, injecting moments of levity and displacing the act of self-representation. These comic set pieces enable a pause for breath before the next letter, the next addressee and the next “important or vivid” moment.

One further surprise was the understated revelation of Dear Fatty. Where press coverage of celebrity memoir had led me to expect a voyeuristic reading experience -- replete with showbiz gossip, family secrets and ‘kiss and tell’ -- I found instead a tempered reticence. As one might suspect, letters to French’s father are raw and emotive, frequently returning to the subject of his early death and long absence. But they do not dwell or revel in the details of his suicide. When French tackles the subject, about half way through the book, her account breaks down; it fractures into questions, thus rescuing her from the task of narrating the act. But while attention is diverted onto the impact and aftermath, frightening glimpses remain: “Did you weep? Did we cross your mind? […] Did you pray that someone would knock on the car window at the very last moment and drag you out?” (216). As such, the memoir exercises a restrained exposure, a delicate balancing act between private hurts, intimate experience, and the public narration of a public persona. It follows that readers hoping for a behind-closed-doors exposé of French’s marriage to Lenny Henry and his rumoured infidelities will be disappointed. She begins her letter to “Len” with a reassuring guarantee -- “Obviously there are things I can’t and won’t write about in these pages” (303) – and continues to describe, with no exact details, the time their relationship was “buffeted by a tornado” (309). The villain of the piece is the British press, those who “dump their buckets of sleaze and schadenfreude” (309), and not “Len”. No exposé, no retribution, no ‘cheat and tell’.

Contra John Harris and the G2, reading Dear Fatty did not drive me mad. I enjoyed its jumps in chronology, its collage of vivid memories and adoption of multiple voices. While it would be naïve to claim Dear Fatty as  representative of celebrity memoir as a whole, it certainly suggests the diverse range of textual practice lurking behind that now-derogatory label. And is celebrity memoir truly on the wane? While sales this year are undeniably down, I suspect they’ll be hitting our shelves with undiminished vigour next year. While there is potential to play, to challenge and experiment – evidenced by Dear Fatty, and I, Partridge in my last post – there is potential for more celebrity memoir.

[1] Dawn French [2008], Dear Fatty (London: Arrow, 2009). All further references are to this edition.

Monday, December 12, 2011

Celebrity Memoirs I: A Tale of Literary Snobbishness?

Certain news stories recur with amusing frequency, and Christmas is a ripe time for Lazarus-like reappearances. Worried by spectres of debt, each year we are warned of the dangers of overusing our credit cards. And yet, at the same time, we hear of the high street’s woes, the waning foot-fall and revenues, and the inevitable early start of the ‘January’ sales. Life-writing too has its annual cycle, and at Christmas the book-charts are seemingly overrun by celebrity memoirs.

Much-loved yet much-maligned, ‘sleb’ tomes appear on the shelves in September and October each year, eyes (and marketing campaigns) set firmly on their hoped-for destinations: in our Christmas stockings, under our Christmas trees. And yet, ever since the economic downturn hit in 2008 -- since the credit well and truly began to crunch -- news reports have announced (and celebrated) the death of celebrity life-writing. Let’s take The Times as our example…

In 2008, the paper reported that “cash-strapped consumers [were] tiring of reading about celebrity lifestyles” -- indeed, “celebrity autobiographies” were at “the weakest end” of a struggling market. A year later, and in gleeful tone, The Times confidently remarked that “the decline of celebrity memoir comes as no great surprise.” In 2010 there was a new spin on this favourite story: the runaway success of Aleksandr Orlov’s A Simples Life (yes, that’s right, the meerkat from the comparethemarket.com adverts) was the cause of much hilarity, not least because it beat new memoirs by Stephen Fry and Paul O’Grady to the top of The Sunday Times non-fiction bestseller list. But what about this year? In yesterday’s Biteback column, Richard Brooks declared that celebrity memoirs were “staying stubbornly on the bookshop shelves.” He suggested we might finally be bored with celebrity culture, bored with “reading about the banal and the bleeding obvious.”

But what story do sales figures tell? 2006 was a bumper year for celebrity memoir, in large part due to the runaway success of Peter Kay’s The Sound of Laughter (582, 446 copies sold by Christmas, and continuing to sell well in 2007). Sales peaked in 2008 when the triumvirate of Dawn French, Paul O’Grady and Julie Walters dominated the charts. Since then, sales have declined but there has been no dramatic slump comparable to the tenacious rhetoric employed by the Times. (Forecast figures in the Guardian, however, suggest there will indeed be a noticeable drop in 2011 sales).

In a recent piece for the Guardian, Richard Lea considers why celebrity memoirs might be “[losing] star power at the tills” (yes, that’s right, this recurring story is not a Times exclusive, but the Guardian takes a different tack -- more on this anon). Lea interviews Jonathan Ruppin (of Foyles Bookshop) and his comments are singularly telling. Ruppin views current bestseller I, Partridge: We Need to Talk About Alan (Steve Coogan’s fictional mock-autobiography of his best-known character, and spoof of the celebrity genre), as a death-knell, a sign that “[c]elebrity memoir is fading fast.” He also blames falling sales on “buyer-fatigue”: “There’s a limit to how many Christmasses in a row you can buy someone a celebrity autobiography without looking like you’re not really putting much effort in.”


“It’s the best book I’ve ever written and one of the best books I’ve ever read. It’s not Hilary Mantel, it’s not Simon Schama, it’s not Andrew McNab. It’s all of those, yet it’s none of them...yet all of them.” -- Alan Partridge on I, Partridge

**

There are two points I’d like to address: 1) I, Partridge (and mock life-writing in general) as outrider of the apocalypse for celebrity memoir, and 2) the lavish overtone of literary snobbishness that tends to colour news reporting on celebrity memoir.

Source:
Smith College Libraries
I, Partridge follows in a long and esteemed line of mock life-writing. Virginia Woolf, for example, lampooned literary traditions of biography (particularly the ‘two fat volumes’ of Victorian biography, to borrow Lytton Strachey’s phrase) in Orlando (1928), before moving on to write the life of Elizabeth Barrett Browning’s pet cocker spaniel in Flush (1933). Elsewhere and earlier, George and Weedon Grossmith lampooned middle-class pomposity and self-importance (‘Pooterish-ness’) in their mock-autobiographical Diary of a Nobody (serialised in Punch between 1888-9). These texts are all subversive; they play with our expectations of genre and they expose or challenge social behaviours and norms. Coogan’s text is no different, and his ‘Pooterish’ Partridge fits neatly in the tradition of the Grossmith brothers. Coogan’s text also tells us something about the formulaic structures and plotting of much celebrity memoir, just as Woolf exposed the pruderies and omissions of Victorian biographical practice. And yet, a healthy dose of satire has never killed off a genre. Rather, it reinvigorates and reinvents.

Pooter paints the bath
Diary of a Nobody 
Orlando, Flush, and Diary of a Nobody. All three enjoy canonical status; they are welcomed with open arms by literary and academic audiences and they are blessed with scholarly editions on publishers’ lists. But I, Partridge, though enjoying popular success, has been met with critical suspicion. This treatment is representative of general trends, in which celebrity memoirs -- in an age too close to enjoy the benefits of hindsight -- are widely ridiculed and derided. What lies behind Richard Brooks’ conflation of celebrity memoir with the “banal and bleeding obvious” (above)? What sentiment informs Erica Wagner’s belief that a “silver lining” of the recession has been the declining sales of “volumes [and yes, he is talking about celebrity memoirs] that some would barely classify as ‘books’.” And why, might we ask, is the apparent decline in “serious biography” blamed on the rise of “vapid celebrity memoirs […] flooding the market”? These reports, reviews and headlines (and again, these examples have been taken from The Times and Sunday Times) are awash with snobbery.

Celebrity memoirs are bad; they are not literature. This has become a critical truism. But more sensitive portrayals do exist. In his piece for the Guardian, Richard Lea balances the view of Jonathan Ruppin with soundbites taken from an interview with Alan Samson (from Weidenfield & Nicolson publishers). Rather than duplicate the dominant rhetoric of a race to the bottom in terms of gossip and vulgar revelation, Samson argues that increasing numbers of celebrity memoirs have produced a comparable rise in quality: “A really good celebrity book today is much better than it used to be -- better written, better structured and much more honest. Showbiz memoirs used to be just a bunch of anecdotes strung together which gave nothing away, but now they really tell the story of a life.” In a saturated market, it seems, your book has to be good to stand out. Mark Lawson has also been sympathetic in his view of the genre. Again, writing in the Guardian, he applauds the rise in “gently confessional”, self-penned celebrity memoirs. These too have produced a rise in quality: they “[contain] more essence of the person than the soulless airline-magazine tones that ghostwriters tend to apply to the tapes they transcribe.”

Inspired by these glimmers of hope, I determined to go out in search of celebrity memoirs, to read them for myself and to judge them for myself. The fact I have never read any in the past suggests my complicity with the snobbishness on display in the newspaper articles above. And yes, when faced with the rows of memoirs in an Oxfam bookshop, there were certain titles I could not bring myself to buy -- these included books by Chris Moyles and Katie Price. But I managed to choose three titles: Stephen Fry’s The Fry Chronicles, Dawn French’s Dear Fatty and Rupert Everett’s Red Carpets and Other Banana Skins.

Of the three, Dear Fatty has caught my attention and interest. But will my reaction be derision (in the style of The Times), sympathy (in the style of the Guardian) or (gasp!) could it be praise? Dear reader, you’ll just have to wait and see (until my next blog post that is...).